Every moment, we’re flooded with countless stimuli. To protect us, the brain uses a kind of filtering mechanism, trying in this way to distinguish important information from unimportant information. This happens based on our individual experiences, which are stored in our brain. We don’t consciously notice this process at all — it happens within milliseconds. But like everything in life, this process has two sides: while on one hand it protects us, with the goal of securing our existence, since that’s what our brain is oriented toward, the same process at the same time causes us not to see, hear, smell, feel, and taste certain things, even though they’re there.
Feel free to try it out yourself (no matter where you are right now)
1. Look around you. What’s brown in your surroundings?
2. Now close your eyes and answer the question of whether you saw brown.
3. Okay, and how much red did you see?
4. No red? Then open your eyes again and look around once more.
5. How much red did you see this time?
You can apply this example to anything. Depending on where your focus is directed, you’ll see certain things and not others. This also makes the quote from Christian Morgenstern easier to understand. We see things so often and yet don’t really see them, because we can only discover them for ourselves once our focus is directed at them.
What does that mean for you and your business?
It’s important that you keep engaging in activities that shift your focus, offer you new perspectives, and let you recognize new opportunities. Options, solutions, opportunities — they’re always there. Change your focus so you’re able to see them. Deliberately use spaces where reflection and a change of perspective are possible: a mastermind, a peer group, our Deep Talk on Clubhouse, or similar. There are plenty of opportunities for this — use them actively and explore what has remained undiscovered for you so far — have fun on this wonderful journey of discovery…
© Image: vovan – stock.adobe.com
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