Nothing is as constant as change — after we recently announced a few changes to our social media channels here, things are moving forward:
LinkedIn’s new live audio feature is now being rolled out to everyone, step by step, after a testing phase. Fortunately, we’re among the first to get access. So we immediately took the opportunity to test everything out — several members of the Pioneering Spirit community joined us live.
Questions on our minds included:
- What can LinkedIn live audio do?
- What pros and cons can we identify?
- Are we staying on Clubhouse?
- Do we offer additional live audio formats on LinkedIn?
- Do we move completely from Clubhouse to LinkedIn?
- Do we forgo LinkedIn’s live audio options entirely?
Insight-based decisions:
Based on the first experiences and insights we’ve gathered together, we’re happy to share our decisions with you:
All our formats under the umbrella of the Deep Talk Club and Bestselling Authors will remain accessible to you on Clubhouse in the future too. Clubhouse continues to be our main channel for our reflection rooms.
On Sundays, the Author Breakfast that takes place on Clubhouse will simultaneously be broadcast as live audio on LinkedIn. That way, people who don’t yet know or use Clubhouse will have the chance to follow the Author Breakfasts on LinkedIn going forward. On LinkedIn, listening in will be possible, though active participation won’t be.
Said and done…
Our premiere was yesterday. 🎉 Together with guest author Mark Poppenborg, we went live with the Author Breakfast on two channels at the same time for the first time yesterday. It was a fantastic episode full of impulses, one that once again reached new people this time. And every single one of them counts. We’ll certainly gain more experience with this over the coming weeks, and may adjust one decision or another along the way as makes sense — but what matters is not getting stuck trying to avoid mistakes, but rather accepting our own fallibility and getting started with a few foundational thoughts and insights already in hand.
Learnings
We think this is a nice example of how we generate value when we don’t think in either-or terms, but instead look at how things can be combined or brought together. Neither life nor our business is black and white, decisions right or wrong, and so on. There are far more facets that we get to discover for ourselves and our business… The tools we use in the process are simply aids — and they’re only ever as good as how meaningfully we use them for ourselves and the current context.
Outlook
Alongside the decisions affecting our existing episodes, new formats will emerge in the future, expanding on what we already offer — more on that in the coming days and weeks… At the moment, we’re in the planning stage, thinking through how to set everything in motion so we can ensure the best possible user experience for you. So it stays exciting, and it’s worth being there when we open the next door, to build further bridges and explore new paths together.
Curious & want more?
Then just stay tuned and let yourself be surprised by what’s still to come. In the meantime, you’re warmly invited to interact with us, especially in our daily rooms — live on Clubhouse every day at 8am German time. We look forward to seeing you. 😊
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